The_Twitter

...The potential for brands is enormous. As we continue to invest in the constantly-evolving story of our brands...Twitter will become integral... for a targeted niche (even a large one), it could be a knockout... the service is morphing due to how users want to use it. What was once initially designed to answer the question “what are you doing?”, has turned into a free-form communications service where people are having blurts of shorthand conversations, sharing links and information in rapid-fire fashion…Personally, I think Twitter is a pretty powerful tool for anything involving promotions, events and communities... David Armono's comments on http://www.901am.com/2007/the-top-5-ways-smart-people-use-twitter.html.

Twitter supersedes and is more immediate, collective than mailing lists.


	The Twitter Impact
	Copyright © 2009 Diane Howard, Ph.D.
	Enhanced by Technology: Not Diminished Dr. Diane Howard, McGraw-Hill On Twitter are many examples of how e-communication is fostering a sense of national and universal citizenship and democracy. It is important that we understand this dynamic in social media and networks. We must learn to use this potential and power positively and constructively for the good of our nation and peoples around the world. We must understand our responsibilities as national and global citizens. Twitter is an effective way to support the work of wise, mature leaders at local to international levels. I am appreciating being able to filter my Twitter account to receive knowledgeable information in valuable documents linked to Tweets from good sources throughout our nation and world. As a result, it has been my privilege to support significant work and projects in our country and across the globe. For example, I am using Twitter to receive valuable information about the following: good film and visual media work, world health, national leaders, humanitarian projects, higher ed., national security, military issues, current research, outreach programs... I have used Twitter search engines to find valuable information. Having carefully configured my Twitter account, I receive Tweets that have the following characteristics: substantive, enlightening, inspirational, relational, positive, constructive, helpful, civil, and supportive. I have organized my Twitter site to receive Tweets from role model communicators with good bios and links. I do not want to receive/hear trivial/mundane communications about what someone did in everyday, private life-unless it has universal ramifications, implications, applications... I have blocked unsavory, immature, and condescending communications and communicators. Each day, I enjoy receiving/reading substantive Tweets with helpful links that are uplifting, edifying, and global in perspective... http://twitter.com/drdianehoward For more casual connections with friends, family, associates, I use Facebook. With Facebook I enter the worlds of my students and young people, who prefer it for social connection. For professional knowledge and updates from the best communicators, journalists, scholars, I use and enjoy Twitter. On Twitter and other social e-networks/media I want to contribute and follow what is constructive, positive, fair (looking at social issues complexly). Students and young people need guidance to use Twitter effectively. It is not as popular with them as Facebook because it can't be used effectively with light, everyday communications. Only those who post substance will find ongoing followers outside circles of friends. It can be an invaluable learning tool and can be used in education. Instructors are already using it positively and constructively. See http://twitter.com/facultyfocus . I plan to use it in my university courses. http://dianehoward.com/syllabi.htm I see more and more value and importance to education that prepares students to viably communicate and participate in e-communities. We must all learn how to constructively and positively serve in the national and global e-societies. We all now need to learn how to participate effectively in our visceral and virtual worlds. I recommend following Christian leaders on Twitter who consistently post substantive, positive, gracious comments and links. I appreciate reading Twitter posts from mature, wise, Christian role models such as the following: http://twitter.com/RickWarren , http://twitter.com/ligonier , http://twitter.com/Tabletalk_Mag, http://twitter.com/MarsHill, http://twitter.com/hourofpower, http://twitter.com/crystalcathedrl, http://twitter.com/johncmaxwell, http://twitter.com/WorldVision, http://twitter.com/WorldVisionNews. ... How to Use Social Networks for Jobs Use the Twitjobsearch. See http://www.twitjobsearch.com/ I am finding that Twitter Lists are an excellent resource for finding employment: full-time, part-time, free-lance, jobs that you can do at home via e-technologies… I now have lists for finding employment on my Twitter site, http://twitter.com/drdianehoward . These categories include: http://twitter.com/drdianehoward/voice-acting-speaking, http://twitter.com/drdianehoward/jobs-texas, http://twitter.com/drdianehoward/jobs-pr, http://twitter.com/drdianehoward/jobs-media, http://twitter.com/drdianehoward/jobs-veterans, http://twitter.com/#/list/drdianehoward/writing, http://twitter.com/#/list/drdianehoward/e-technologies .. In seeking and negotiating any employment, always gain adequate information to make an informed and careful decision. Check the reputation and standing of the company with online research, especially with the the Better Business Bureau, http://www.bbb.org/ . On Twitter performance communicators can search by categories such as Casting, Talent Agencies. It is important for them to remember the following. Do not pay casting directors, talent agencies. Be careful of casting scams. Work with licensed, legitimate casting directors, agencies. You can also search for jobs in film or any industry on Twitter. For examples, see Twitter film sites: http://twitter.com/ATX_TVFilmJobs , http://twitter.com/filmcrewtexas, http://twitter.com/FilmCastTexas, http://twitter.com/shortfilmtexas, http://twitter.com/ActorsAccess, http://twitter.com/drdianehoward, http://twitter.com/afs1985 , http://twitter.com/AustinFilmMeet , http://twitter.com/filmsanantonio, http://twitter.com/DALLASFilm... See Twitter search engines, and http://www.twitterjobsearch.com/.. Social Media & Youth Civic Engagement 50 Ways to Use Twitter in the College Classroom Twitter Professors How universities are engaging, serving alumni on Twitter Excellent Sites for Students for Career Development: http://twitter.com/TheCampusBuzz, http://twitter.com/brandyourself Tips for Using Twitter Effectively, Wisely: Remember- Effective Communication respects relationships (Communication is not one-way. It is not just about information dissemination, dumping.) Honor the context of the relationship as post and respond Serve, support others graciously Post positively, constructively, graciously Send comments that have universal interest Share substance- Adults/Professionals use Twitter ( Social networks are unique, evolve differently. Facebook, for ex., is more casual, friends/family-oriented.) Link to further information Post regularly, but don't clutter others' Tweet mail Follow those who post up-to-date Be careful how you post- don't embarrass yourself/followers Represent well- yourself & followers Consider tone- Don't come across as preachy, arrogant, judgmental, condescending Be careful/selective who you follow and who follows you (There are some unscrupulous, immature, deceptive people- followers/following- who can discredit.) Can verify identity: check links- bios/official websites Check out truth of information received/sent See who your role models follow and allow to follow Watch how role models post Read Tweets from those you have selected for your acct. Use communication as a process than includes listening Use professional, pleasant, positive photos/graphics Post a bio that uniquely distinguishes you Post a link to your professional Web site, e-portfolio, or blog When you are away from your computer, I suggest Protecting your Tweets on the Settings page, so that you are not followed by unscrupulous people. ...Speak only what is good so that you can give help wherever it is needed... The Bible Reasons why people won't follow you on Twitter Twitter Resources Tracking Twitter Impact: Today there is a growing use of social e-networks, such as Twitter, that operate on the Internet and cellphones, for personal, professional, and social communication and connection. Twitter, that is in the current forefront, is unique in that it has evolved into a communication, news network that is superseding blogs and other information sources. It seems that most news agencies (print, television, e-technologies) are now connecting to Twitter to bring readers, audiences to their media. Movie producers are now distributing their films via Twitter and other social networks. See http://www.thesensationofsight.com/interact-with-us and http://www.thesensationofsight.com/blog-comments, for example. Twitter is also significant in that is connecting insightful social commentators from the general public to recognized, national/international leaders. Never has there been such a powerful, quick, easy way for little Davids to communicate with and influence big Goliaths. Twitter is now a network that can influence our world for good by enabling educated, mature, balanced leaders and individuals from the general public to have immediate access to influence local, national, international leaders in debates of extreme consequence. Communicators, local-international (especially those who are positive, gracious, and wise) have unique opportunities on Twitter.com to impact our nation and world for tremendous good. Micro-blogging on Twitter is having a significant effect on politics and political rallying. Now we have cyber-rallying, as we have seen in Iran. Watch Mike Huckabee rally supporters on Twitter. Twitter is having a powerful, positive impact on businesses (small and large), fund-raising... ...some businesses have discovered Twitter ... effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others... http://digital.venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/. Twitter seems to have especially strong potential in marketing to brand or niche customers. ...The potential for brands is enormous. As we continue to invest in the constantly-evolving story of our brands...Twitter will become integral... for a targeted niche (even a large one), it could be a knockout... the service is morphing due to how users want to use it. What was once initially designed to answer the question “what are you doing?”, has turned into a free-form communications service where people are having blurts of shorthand conversations, sharing links and information in rapid-fire fashion…Personally, I think Twitter is a pretty powerful tool for anything involving promotions, events and communities... David Armono's comments on http://www.901am.com/2007/the-top-5-ways-smart-people-use-twitter.html. Twitter supersedes and is more immediate, collective than mailing lists. There has has definitely been a media-shift with many hitching stars to Twitter. Twitter is being used to filter, highlight information. It is being used to collect and connect like-minded people around the world. Broadway on Twitter Dr. Howard's Professional Support Network Dr. H. -Guidance for Positive, Professional Communication/Leadership Skills, On-Site/Distance Dr. Howard's Publications, Presentations It is being used to share prayer requests around the world. There are examples of prayer ministries on Twitter under Crystal Cathedral, Dr. Robert Schuller. http://twitter.com/crystalcathedrl/following. Vital, leading Christian ministry updates, contacts, connections, resources with universal, mature, role-modeling perspectives are available on Twitter, such as: Crystal Cathedral- http://twitter.com/crystalcathedrl Rick Warren- http://twitter.com/RickWarren Max Lucado- http://twitter.com/MaxLucado John Maxwell- http://twitter.com/johncmaxwell Franklin Graham- http://twitter.com/Franklin_Graham R C Sproul, Ligonier Ministries, http://twitter.com/ligonier World Vision- http://twitter.com/WorldVision Prayers- http://twitter.com/prayers Mars Hills- http://twitter.com/MarsHill Hour of Power- http://twitter.com/hourofpower Kay Arthur- http://twitter.com/KayArthur UMHB & UMHB AlumniNews are on Twitter: http://twitter.com/UMHB http://twitter.com/UMHBAlumni Local/Regional Churches are on Twitter, such as: Belton First Baptist, http://twitter.com/fbcbelton Health & Fitness Research Updates/Guidance is on Twitter, for example: Good Health- http://twitter.com/goodhealth Spark People- http://twitter.com/SparkPeople Overnight Impact of Twitter on Movies Twitter Effect Sinks Bruno Movie Newspapers (Like most journalism sources) Connect to Twitter to Stay Viable University, Journalism Courses Revamped for Digital Age Articles- Power, Impact of Twitter Dr. Howard- Communication Implications of Twitter YouTube Video- Value of Social Media for Business Dr. Howard's Professional Services Contact Dr. Howard Professional Resume \| Professional Vitae \| Performance Resume \| Prof. Network Perform./Comm. Curricula \| Perf. St. Syllabi \| Public Speaking/Presenting \| Professional Projects Professional Communication Guidelines \| Prof. Role Modeling \| Publications/Presentations Performances of Autobio. & Lit. \| Professional Programs \| Productions Performance Studies Students/Alum/Assoc. \| Photos/Video/Audio Home