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- Research your market and know who your audience is.
- Realize that you are using visual media.
(1) "A picture is worth a thousand words."
(2) Realize that you, as the presenter, are a visual aid.
(3) Wear bright colors without busy patterns. Avoid white, as it can cause a glare.
If you wear a white shirt or blouse, wear a dark jacket
over it.
(4) Wear simple hairstyles.
(5) Female presenters should wear a little make-up.
(6) Female presenters should not wear dangling earrings or a lot of jewelry.
(7) Avoid loose clothing and unbuttoned jackets because they look sloppy
and visually put on weight.
- Use body language
that is confident and engaging.
(1) Look into the camera,
when you are speaking directly to the distance audience/s.
(2) Gesture deliberately and naturally with hands at about waist height.
(3) Do not step back from the podium or console.
(4) Smile.
(5) Practice in front of a mirror.
(6) Effective communicators convey by their facial expressions and
body language
that they are intensely involved in and committed to what
they are presenting.
- Look pleasant and expressive on-camera.
(1) You can lean in a little toward the audience to convey sincerity.
(2) You should appear visually interesting, warm, others-centered, and connected to the
audience.
(3) Try to use slight angles. Using a straight-on, full-front position makes you look
heavier and is less pleasing than using angles, at least
from time to time.
(4) Look at the camera and visualize your audience. This gives the appearance of confidence,
interest in the
audience.
- Be careful about speaking when you are seated.
(1) Sit on the front of the chair.
(2) Don't sit back, especially in overstuffed furniture because it will
make you look fatter and sloppier.
(3) Sit with your
legs together at an angle away from the camera. (Don't cross your legs
because they will
draw attention.)
(4) Try to keep
you face as open to the camera as possible without looking unnatural.
- Keep your presentation visually interesting.
(1) Realize that the room in which you are presenting is a "set."
(2) Make sure that the background behind you is not busy.
(3) Blue is a good color for a background. Avoid a white background, as it can
cause a glare, can appear washed-out, and/or can be hard to
see at distance sites.
(ISU:
2001)
Check out the lighting and the background.
(1) Make sure that the lighting is pleasing on your skin.
(2) Amber is generally a good color, yellow is not.
(3) Check the background to see that it is a pleasing color for you and that it is not
busy
or distracting.
Use good diction.
(1) Adjust speech and movement for any time lag between sites.
(2) Speak and move a little more slowly and deliberately than normal.
(3) Enunciate carefully and emphasize your consonants for good diction.
(5) Open your mouth and actively use articulators ( lips, teeth, and tongue) as you speak.
(6) Project your voice forward.
(7) Use vocal variety.
(8) Stay within camera and microphone ranges.
(9) Practice with a tape-recorder.
- Use stories in which
a wide range of audience members are reached. Tell stories that have cultural and
universal relevance. The individual characters in the stories can be specific and
identifiable, but universal meaning should transcend the particular lives.
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