Effective Use of Videos in Online Communication
 
 

                    
                         
Dr. Diane Howard

Video & Photo Collages with Music- Animoto
See sample- http://animoto.com/play/Q1IlEGvJqKvLMHWRl1mURw?autostart=true

Cartoon Messages
See sample-
http://www.xtranormal.com/
 

  Digital Storytelling with Videos- http://www.waggeneredstrom.com/studiod

 

  Effective Video Clips can be found online. They serve many purposes: inspiration,
information, public service, persuasion, promotions, demonstration... However, to captivate,
engage, and sustain audiences they have the following  facets:
  •  captivating hook
  •  compelling visual images
  •  unifying concept
  •  high stakes
  •  fascinating mood & tone
  •  believable characters that we care about 
  •  minimal and authentic dialogue
  •  words that make a strong impression
  •  engaging story told through moving images
  •  strong sensory appeal in photographs, cinematography, graphics, music
  •  compelling experiences and action

Samples of Effective Video Clips:

Commercials- Super Bowl entries- http://www.crashthesuperbowl.com-
Jeff Gibb's- http://www.crashthesuperbowl.com/#/gallery/?video=608

PSAs- artistic, compelling video with universal appeal- http://vimeo.com/14331401;

Health Reform Hits Main Street [HD]
Confused about how the new health reform law really works? This short, animated movie --
featuring the "YouToons" -- explains the problems with the current health care system, the
changes that are happening now, and the big changes coming in 2014. Written and produced
by the Kaiser Family Foundation. Narrated by Cokie Roberts, a news commentator for
ABC News and NPR and a member of Kaiser's Board of Trustees. Creative production
and animation by Free Range Studios. Length: 9:04-
http://www.youtube.com/watch?v=vmdbllWOOzs

Promotion- beautiful music of young boys in nature settings- http://www.youtube.com/watch?v=gvFlGr6ZLIg

Youth Activities- captivating action footage with interesting camera angles- by Mark Howard,
http://www.christiancounselors.org/pages/page.asp?page_id=80552

Trailers-

 

 

      Enhanced by Technology, Not Diminished:
A Practical Guide to Effective, Distance Communication

(McGraw Hill, 2002)


Working with you for your joy... The Bible

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